The Business Plan

Share

About Course

Learn how to build and review a defensible business plan through environmental, technical, market, financial, capital budgeting, and valuation analysis, with practical Egypt-focused examples and a supporting financial model.

What Will You Learn?

  • Identify the four core questions a credible business plan must answer.
  • Apply environmental, technical, market, and financial analysis to a business plan.
  • Use PESTEL appropriately as a discussion framework rather than as evidence.
  • Understand Egyptian environmental-impact assessment requirements and categories.
  • Assess technical feasibility, capacity, inputs, site, technology, staffing, and implementation needs.
  • Build a bottom-up market-size estimate and test the implied market share.
  • Create revenue and cost assumptions using measurable operational drivers.
  • Calculate and interpret contribution margin, break-even volume, margin of safety, and operating leverage.
  • Evaluate investment projects using NPV, IRR, MIRR, payback, discounted payback, and profitability index.
  • Build and challenge a discount rate and value a business using DCF and comparable-company methods.